Audience Insight

Direct2EXchange provides strategic and technology performance marketing solutions. Our demand side and data management platform technology solutions facilitate real-time bidding, audience buying and data analytics. We bring together technology partners who provide a transparent view of impressions, audience insight and performance optimization tools with the ultimate goal of improving campaign performance and increasing ROI.

The New Publisher Relationship Model

Digital media buying is evolving from publisher relationships where content is a proxy for audience to a new media environment where behavioural and viewer data in addition to content plays a pivotal role in understanding the value of a site. Negotiations now focus on the audience of that site, understanding if the publisher is utilizing a data management platform to determine reader profiles and negotiating access to specific audience segments. Direct2EXchange works with publishers who can provide interest and intent targeting with the goal to improve visibility, insight and performance.

DATA – Collecting, Analyzing and Formulating Actionable Data Strategies

Data is the lifeblood of audience buying but access to data, specifically relevant Canadian data and understanding its value is our core competency. We are working with clients and agencies to apply third party data targeting and first party re-targeting insight strategies to make better buying decisions.