D2EX. A Powerful Demand Side Platform Technology
D2EX is our demand side platform technology; an emerging set of powerful online tools that enable media agencies and advertisers to start buying online inventory from multiple exchanges, and publishers, in real time, and integrating audience data to make better buying decisions. Inventory is available across multiple platforms including PC, tablet and/or mobile and supports IAB standard ad sizes.
Buyers Have Ultimate Control
D2EX allows buyers to easily set up and manage intelligent automated buying strategies and real-time bidding with access to multiple ad exchanges and data exchanges all in a single interface. With the ability to create business rules for bidding and optimization, apply third party data targeting and first party re-targeting, D2EX gives buyers ultimate control over online campaign performance.
Brand Safe Environment
With D2EX, you can purchase ad inventory with confidence. Our technology partner has a team of auditors who scan and categorize thousands of domains on the platform. Plus, quality controls ensure your ads run only on brand safe sites, and domain-level reporting ensures you’ll know what type of sites you’re running on.
Audience Clarity
Rich reporting capabilities with access to raw data allows a complete view to audience performance for campaign optimization and insight into target behaviour.
Frequently Asked Questions
- You currently manage multiple campaigns across many networks. A DSP allows direct access to most network inventory with generally lower CPMs.
- You are re-targeting first party data. A DSP allows you to more efficiently and directly manage re-targeting by accessing the inventory directly, reducing the likelihood of multiple bids against the same impression and ultimately reducing the CPM.
- You want greater insight into online targeting and segment performance. A DPS allows you to directly access segment performance including both interest and or intent targeting.
- You want to use third party audience data. A DSP provides easy and direct access to third party data segments to test within a campaign.
- You want one interface to manage campaign performance and optimization across multiple digital channels. A DSP provides a single interface for campaign strategy implementation and performance reporting.
- You want domain level reporting. A DSP allows access to inventory that reports on domain level performance.
- You want to improve campaign ROI and understand audience performance.
